Not Enough Awareness
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The Conversion funnel looks almost as big as Awareness funnel.
It seems that your Target Audience (TA) immediately wants to buy.
This could be a sign that you have very little brand exposure
and all of your TA already know who you are—probably due to referrals.

Too Many Leads
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It may look like a good problem, but quantity doesn’t always
mean quality. If you’re experiencing this, you may not have enough reach
or a giant database with cold and outdated leads Instead of increasing awareness,
it’s best to optimize Leads quality and nurture them into conversions.

Not Enough Leads
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You have a good brand awareness and are doing a good job attracting people into
learning more about your brand, but you’re still struggling to even engage with them.
Check your communication strategy. Are you talking the right message to right people?

Low Sales Close Rate
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Track and monitor your sales process regularly. Do you document your sales process
from start to finish? Is everyone in the sales team following the same SOP? Make sure who you
are talking to –the influencer or the one with the buying power? Address accordingly.