Awareness

Product:

Edutech (one of the first english learning platform)

Objective:

Create awareness & interest

KPI:

Reach, Views, Engagement

Market:

Indonesia

Period:

Dec 2020 – Jan 2021

Result:

+ over 200% of all Metrics Target

Channel:

Google Ads, Facebook, Instagram

Leads

Product:

Edutech (one of the first english learning platform)

Objective:

Registration on website

KPI:

Registration

Market:

Indonesia & Malaysia

Period:

Nov 2020 – Jan 2022

Result:

+140% of Target Conversion

CPA:

13% improved

Channel:

Google Ads, Facebook, Instagram