
Awareness
Product:
Edutech (one of the first english learning platform)
Objective:
Create awareness & interest
KPI:
Reach, Views, Engagement
Market:
Indonesia
Period:
Dec 2020 – Jan 2021
Result:
+ over 200% of all Metrics Target
Channel:
Google Ads, Facebook, Instagram




Leads
Product:
Edutech (one of the first english learning platform)
Objective:
Registration on website
KPI:
Registration
Market:
Indonesia & Malaysia
Period:
Nov 2020 – Jan 2022
Result:
+140% of Target Conversion
CPA:
13% improved
Channel:
Google Ads, Facebook, Instagram



