What We Do.

Digital activation in every funnel. Specially tailored campaigns according to the priority objectives of the company in the given period. Buah Pikiran runs project-based (focusing only on one funnel), partial funnel (a combination of 2 funnel strategies), or full-funnel campaigns. That means to deliver your business objectives we use an approach to establishing and promoting your company’s unique identity that incorporates aspects of performance-based marketing.

TOFU (Top of the Funnel) Campaign

High Awareness Campaign – Exposing as many people in your Target Audience (TA) pool as possible to the brand message that would get them to appeal to & pay attention to you.

MOFU (Middle of the Funnel) Campaign

Quality Leads Campaign – Amplifying your Target Audience that would be more likely to buy your product. The main challenge is identifying between your casual followers and hot leads.

BOFU (Bottom of the Funnel) Campaign

Optimized Sales Campaign – Converting hot leads into paying customers and increasing customer retention in order to foster stronger brand loyalty.

Full Funnel Campaign (TOFU to BOFU)

Combining the strengths of influencer marketing and performance marketing with creative big idea as the heart of the engine, your target audience will see your message from multiple paid and earned sources, strengthening credibility and increasing familiarity with your product or service all the while earning revenue in the process.

Want to know where is your current digital journey?